I am a Performance Media Buyer and Digital Marketing Strategist with 8+ years of proven experience in planning, executing, scaling, and optimizing high-budget performance-driven advertising campaigns across multiple digital platforms.
My specialization lies in Paid Media, Sales Funnels, Lead Generation, E-commerce Growth, and Brand Scaling, with deep hands-on expertise across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads, and full-funnel digital strategies.
I bring a strong background in content strategy, conversion-focused copywriting, and creative direction, combined with advanced analytical skills to drive ROAS, CPA optimization, and sustainable growth. I have successfully managed campaigns across diverse industries including E-commerce, Education, Real Estate, Medical Services, Restaurants, Apps, B2B, and Personal Brands.

CASE STUDY #1
E-commerce / Technology Products
Market: Egypt
Period: Dec 2025 – Jan 2026
Performance-driven conversion campaigns with continuous optimization and creative testing. Achieved significant sales growth through targeted audience segmentation and A/B testing.
EGP 279,692
Gross Sales
+65%
Sales Growth
Meta Ads
Platform
Executed high-converting Meta Ads campaigns for e-commerce technology products. Utilized advanced audience targeting, dynamic creative optimization, and continuous A/B testing to drive consistent sales growth and maximize ROAS.

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CASE STUDY #2
B2B Apparel / Clothing - Wholesale
Market: Egypt
Period: Ongoing
Specialized B2B messaging campaigns targeting wholesalers and bulk buyers. Achieved record-breaking profits through strategic audience targeting and conversion optimization.
EGP 4M+
Total Profits
5 Times
Stock Sold Out
EGP 19.77
CPC
Designed and executed B2B wholesale campaigns targeting bulk buyers and retailers. Implemented custom audience targeting for decision-makers, optimized messaging for wholesale value proposition, and achieved record-breaking profits with multiple stock sell-outs.

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CASE STUDY #3
Multi-Market Performance Marketing
Market: Egypt, Saudi Arabia, UAE
Period: 2024-2026
Advanced Facebook & Instagram Ads campaigns across multiple markets. Demonstrated expertise in audience targeting, creative optimization, and conversion rate improvement.
500+
Campaigns
3+
Markets
10-40x
Avg ROAS
Managed 500+ high-performing Meta Ads campaigns across Egypt, Saudi Arabia, and UAE. Specialized in audience segmentation, lookalike targeting, conversion API implementation, and creative testing to consistently achieve 10-40x ROAS across diverse industries.

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CASE STUDY #4
Emerging Platform Expertise
Market: Multiple Markets
Period: 2024-2026
Specialized Snapchat advertising campaigns with advanced targeting and creative optimization. Proven expertise in reaching younger demographics and driving high-quality conversions.
Snapchat
Platform
20+
Campaigns
8-20x
Avg ROAS
Executed 20+ successful Snapchat Ads campaigns targeting Gen Z and millennial audiences. Leveraged Snapchat's unique creative formats, lens advertising, and advanced audience targeting to achieve 8-20x ROAS while building brand awareness among younger demographics.

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CASE STUDY #5
Search & Display Network Excellence
Market: Multiple Markets
Period: 2024-2026
Comprehensive Google Ads management including Search, Display, and Performance Max campaigns. Expert keyword research, bid management, and conversion tracking implementation.
Google Ads
Platform
30+
Campaigns
10-25x
Avg ROAS
Managed 30+ Google Ads campaigns across Search, Display, and Performance Max networks. Implemented advanced keyword strategies, bid optimization, conversion tracking via Google Tag Manager, and landing page optimization to achieve consistent 10-25x ROAS.

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CASE STUDY #6
Next-Gen Platform Mastery - 111x ROAS
Market: Saudi Arabia
Period: Recent Campaign
Exceptional TikTok advertising campaign achieving unprecedented ROAS of 111x. Demonstrated mastery of creative optimization, audience targeting, and conversion rate maximization on emerging platforms.
≈ 111x
Estimated ROAS
197.4K SAR
Estimated Revenue
0.22 SAR
CPC
Executed breakthrough TikTok Ads campaign for footwear brand in Saudi Arabia, achieving exceptional 111x ROAS. Utilized TikTok's native creative formats, influencer partnerships, and advanced audience targeting to drive 197.4K SAR in revenue with ultra-low CPC of 0.22 SAR.

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Paid Advertising Platforms
Performance Media Buying
Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
TikTok Ads
Snapchat Ads
LinkedIn Ads
Sales Funnel Architecture
Lead Generation Systems
Conversion Rate Optimization (CRO)
ROAS & CPA Optimization
Audience Targeting & Retargeting
Pixel & API Tracking (CAPI)
A/B Testing
Analytics & Reporting
Go-To-Market Planning
I'm always interested in discussing new projects, creative ideas, or opportunities to be part of your vision.