Mahmoud Hemeda

Performance Media Buyer & Digital Marketing Strategist

Digital Marketing Strategist with 8+ years of proven experience in planning, executing, scaling, and optimizing high-budget performance-driven advertising campaigns across multiple digital platforms.

About Me

I am a Performance Media Buyer and Digital Marketing Strategist with 8+ years of proven experience in planning, executing, scaling, and optimizing high-budget performance-driven advertising campaigns across multiple digital platforms.

My specialization lies in Paid Media, Sales Funnels, Lead Generation, E-commerce Growth, and Brand Scaling, with deep hands-on expertise across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads, and full-funnel digital strategies.

I bring a strong background in content strategy, conversion-focused copywriting, and creative direction, combined with advanced analytical skills to drive ROAS, CPA optimization, and sustainable growth. I have successfully managed campaigns across diverse industries including E-commerce, Education, Real Estate, Medical Services, Restaurants, Apps, B2B, and Personal Brands.

Case Studies & Portfolio

Tech Hub

CASE STUDY #1

Tech Hub

E-commerce / Technology Products

Market: Egypt

Period: Dec 2025 – Jan 2026

Performance-driven conversion campaigns with continuous optimization and creative testing. Achieved significant sales growth through targeted audience segmentation and A/B testing.

EGP 279,692

Gross Sales

+65%

Sales Growth

Meta Ads

Platform

Executed high-converting Meta Ads campaigns for e-commerce technology products. Utilized advanced audience targeting, dynamic creative optimization, and continuous A/B testing to drive consistent sales growth and maximize ROAS.

📊 Campaign Screenshots & Analytics

Tech Hub Campaign 1

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Tech Hub Campaign 2

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Sun Brand

CASE STUDY #2

Sun Brand

B2B Apparel / Clothing - Wholesale

Market: Egypt

Period: Ongoing

Specialized B2B messaging campaigns targeting wholesalers and bulk buyers. Achieved record-breaking profits through strategic audience targeting and conversion optimization.

EGP 4M+

Total Profits

5 Times

Stock Sold Out

EGP 19.77

CPC

Designed and executed B2B wholesale campaigns targeting bulk buyers and retailers. Implemented custom audience targeting for decision-makers, optimized messaging for wholesale value proposition, and achieved record-breaking profits with multiple stock sell-outs.

📊 Campaign Screenshots & Analytics

Sun Brand Campaign 1

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Facebook Ads Campaigns

CASE STUDY #3

Facebook Ads Campaigns

Multi-Market Performance Marketing

Market: Egypt, Saudi Arabia, UAE

Period: 2024-2026

Advanced Facebook & Instagram Ads campaigns across multiple markets. Demonstrated expertise in audience targeting, creative optimization, and conversion rate improvement.

500+

Campaigns

3+

Markets

10-40x

Avg ROAS

Managed 500+ high-performing Meta Ads campaigns across Egypt, Saudi Arabia, and UAE. Specialized in audience segmentation, lookalike targeting, conversion API implementation, and creative testing to consistently achieve 10-40x ROAS across diverse industries.

📊 Campaign Screenshots & Analytics

Facebook Ads Campaigns Campaign 1

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Facebook Ads Campaigns Campaign 2

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Facebook Ads Campaigns Campaign 3

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Facebook Ads Campaigns Campaign 4

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Facebook Ads Campaigns Campaign 5

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Facebook Ads Campaigns Campaign 6

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Snapchat Ads Campaigns

CASE STUDY #4

Snapchat Ads Campaigns

Emerging Platform Expertise

Market: Multiple Markets

Period: 2024-2026

Specialized Snapchat advertising campaigns with advanced targeting and creative optimization. Proven expertise in reaching younger demographics and driving high-quality conversions.

Snapchat

Platform

20+

Campaigns

8-20x

Avg ROAS

Executed 20+ successful Snapchat Ads campaigns targeting Gen Z and millennial audiences. Leveraged Snapchat's unique creative formats, lens advertising, and advanced audience targeting to achieve 8-20x ROAS while building brand awareness among younger demographics.

📊 Campaign Screenshots & Analytics

Snapchat Ads Campaigns Campaign 1

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Snapchat Ads Campaigns Campaign 2

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Google Ads Campaigns

CASE STUDY #5

Google Ads Campaigns

Search & Display Network Excellence

Market: Multiple Markets

Period: 2024-2026

Comprehensive Google Ads management including Search, Display, and Performance Max campaigns. Expert keyword research, bid management, and conversion tracking implementation.

Google Ads

Platform

30+

Campaigns

10-25x

Avg ROAS

Managed 30+ Google Ads campaigns across Search, Display, and Performance Max networks. Implemented advanced keyword strategies, bid optimization, conversion tracking via Google Tag Manager, and landing page optimization to achieve consistent 10-25x ROAS.

📊 Campaign Screenshots & Analytics

Google Ads Campaigns Campaign 1

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Google Ads Campaigns Campaign 2

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TikTok Ads - Footwear Brand

CASE STUDY #6

TikTok Ads - Footwear Brand

Next-Gen Platform Mastery - 111x ROAS

Market: Saudi Arabia

Period: Recent Campaign

Exceptional TikTok advertising campaign achieving unprecedented ROAS of 111x. Demonstrated mastery of creative optimization, audience targeting, and conversion rate maximization on emerging platforms.

≈ 111x

Estimated ROAS

197.4K SAR

Estimated Revenue

0.22 SAR

CPC

Executed breakthrough TikTok Ads campaign for footwear brand in Saudi Arabia, achieving exceptional 111x ROAS. Utilized TikTok's native creative formats, influencer partnerships, and advanced audience targeting to drive 197.4K SAR in revenue with ultra-low CPC of 0.22 SAR.

📊 Campaign Screenshots & Analytics

TikTok Ads - Footwear Brand Campaign 1

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TikTok Ads - Footwear Brand Campaign 2

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Core Competencies

Expertise Areas

Paid Advertising Platforms

Performance Media Buying

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube)

TikTok Ads

Snapchat Ads

LinkedIn Ads

Sales Funnel Architecture

Lead Generation Systems

Conversion Rate Optimization (CRO)

ROAS & CPA Optimization

Audience Targeting & Retargeting

Pixel & API Tracking (CAPI)

A/B Testing

Analytics & Reporting

Go-To-Market Planning

Industries

E-commerceReal Estate MarketingMedical ServicesEducational PlatformsRestaurants & CafésMobile Apps MarketingB2B MarketingSpa & BeautyPersonal Branding

Tools & Software

Google AdsMeta Ads ManagerTikTok Ads CenterSnapchat Ads ManagerLinkedIn Campaign ManagerGoogle AnalyticsAhrefsZapierLanding Page BuildersShopifyExcel & Google SheetsCanva

Get In Touch

I'm always interested in discussing new projects, creative ideas, or opportunities to be part of your vision.

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